Muck Rack: The State of AI in PR and Communications
The communications and public relations industry experienced a surge in AI adoption, with professionals utilizing tools for drafting pitches and press releases.
Last week, I joined four communication experts—Qualcomm's Kristin Stiles, Mozilla's Sarah Vasquez, and VCA Animal Hospital's Joseph Campbell—for Muck Rack’s “State of AI 2025” podcast. Our panel discussed the rapid integration of generative AI in public relations and corporate communications. We explored the adoption of AI and practical applications, like tools for drafting pitches and press releases. We addressed concerns like the environmental impact of artificial intelligence and the necessity for clear AI usage policies.